10 Reasons For Exchanging
1) TARGETED LINKS
If you exchange links with websites that are related to the topics
covered in yours (highly recommended), then visitors that click
on your links will be targeted. They will already be interested
in the site that you exchanged links with and so will be looking
for more information on the topic.
2) IT'S FREE
Exchanging links is free (the only cost being that you have to put
a reciprocal link on your website). This means that you will be
getting targeted traffic for no cost at all, whereas you could be
paying for targeted visitors from pay-per-click search engines,
ezine ads etc.
3) LINK POPULARITY
Each time you exchange links with a website it means that there
is one more site linking to you. Now that link popularity is becoming
more important with search engine rankings, it is essential to build
your link popularity. And what better way to do it than by exchanging
links? You increase your link popularity and get free targeted advertising
at the same time.
4) BUILDS YOUR SITES RESOURCES
If your website offers resources to its visitors, then the websites
that you exchange links with can be added to those resources. In
this way you can build up your resource directory with the reciprocal
links, thus offering an extra service/feature for your visitors
as well as advertising your website at the same time.
5) QUICK RESPONSE
Once you have exchanged links with a website, then you can start
receiving visitors from that link straight away. In contrast, if
you submit your website to the search engines, then it might take
weeks or months to even get listed. This is a good way for new websites
to quickly build a flow of traffic to their sites.
6) GUARANTEED LINK
Once you have exchanged links with a website, that link is guaranteed.
You know that your link will always be displayed on that site, as
long as you continue to display their link. If the webmaster that
you exchanged with decides to delete your link, then you can delete
theirs, and vice versa.
7) WEBMASTERS ARE HAPPY TO EXCHANGE LINKS
Most webmasters are happy to exchange links with websites relevant
to theirs. Remember, the exchange will hopefully bring traffic for
both websites, and most webmasters are more than happy to receive
8) PERMANENT LINK
With a link exchange you get a link on a website related to yours
that won't expire. Unlike search engines or FFA links pages, your
link can't expire or be pushed off the bottom of the list and so
no re-submission is necessary. The only time your link could become
inactive is if the webmaster decides to delete your link, in which
case you can delete theirs.
You should be able to submit your website title and a short description
for the exchange. Obviously, it is up to the webmaster who you are
exchanging links with to decide exactly what is written, but if
you are not happy, it should be negotiable - remember you have the
bargaining power of placing a customised link for them on your site.
If your link is being placed in a resource directory you should
also be able to choose an appropriate category for your link to
be placed in.
10) FAIR SWAP
A link exchange should be a fair swap. Don't try to take advantage
of a webmaster in a link exchange and vice versa. For example, if
your link is going to have a description, then put a description
for the reciprocal link. If you place a website's link on your main
page, then expect your link on their main page (this may not be
the case, however, if your website receives significantly less traffic
than the one you are linking to - be careful and be honest!)
Link exchanging is a free way to quickly receive targeted traffic,
whilst building your link popularity and adding extra resources
to your website. You should receive a permanent, customised link,
in exchange for the same on your site. In exchanging links you may
meet other webmasters who run websites similar to yours who you
can partner with later on for ad swaps etc. This is a great way
to help yourself while helping others at the same time.
You can exchange links with DIS Website Design by visiting http://www.dassnagar.net/web_designers/index.html
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