What is the Difference Between Free Submission and Optimization?

As search engine optimization experts, we hear this question a lot. Many clients wrongly confuse these two terms that couldn't be more different from each other.

Many search engine optimization, submission and ranking firms offer a free search engine submission service. Sure, your site will probably get indexed, but there is no guarantee that your site will achieve high ranking. In most situations where a free submission service was used, the ranking will generally stay the same. Why is this?

Well, take heed of the expression, "Nothing in life is free!" Chances are, the site submitted wasn't properly optimized. Granted, there are some sites that have been optimized and when the site owner used a free submission service, it did achieve a decent ranking. But, unfortunately, those sites are few and far between.

To that end, the only tried and true way to achieve high ranking is by effectively optimizing your Web site using the ethical search engine optimization strategies we preach on this page. Sure, it may take more work, but the payoff will be a highly ranked site that delivers qualified traffic to your products and services.

Article Home | Search Engines 101 - Search Engines Explained | What is Search Engine Optimization | Search Engine Optimization Checklist | Keyword Density | Building a Successful Link Popularity Strategy - Part1 | Building a Successful Link Popularity Strategy - Part2 | Building a Successful Link Popularity Strategy - Part3 | 10 Reasons For Exchanging Links | The Do's and Don'ts of Search Engine Optimization | What is the Difference Between Free Submission and Optimization | How Web Design Can Affect Search Engine Rankings | Effective Search Engine Optimization | Ethical Search Engine Optimization