Pay-per-click search
engines allow you to bid for keyword placement within the search
engines. For example, if one of your pages focuses on the topic
of "Offshore Investment," you can bid for the first five
placements on Google first page when someone searches with this
keyword.
Though a time saver but there's a catch, as most popular keywords
are very expensive.
So your best strategy is to bid on less popular keywords related
to your business baceuse you do not always need to bid for the Topmost
placement. Slightly lower placement but on the first page is much
more cost effective.
PPC is the only means by which you can receive instant visitors.
It is generally the first step to start getting instant traffic.
If you are using any dedicated PPC search engine like Overture
(GoTo.Com), FindWhat , Ah-ha.com or Kanoodle you can save a considerable
amount of money by monitoring your bids.
Example: Your bid for "your keyword" is $0.75 and you
hold position 4 with that amount. Your next competitor bids $0.63
for position 5. That means that you still would be listed under
position 4 if your bid were $0.64 (i.e. you are paying $0.11 more
for your listing).
You can save a lot of money by finding pricing gaps and lower your
bids while still maintaining the same position. A PPC Account with
a search engine optimisation company would save you hundreds of
dollars and you can avail various free PPC bid management tools
at Kolkata, India based www.dassnagar.com.
In addition to bid monitoring PPC customers should be aware that
there is significant fraud going on in the PPC business. Most PPC
search engines have affiliate programs and partnership programs.
These affiliates often generate bogus clicks to inflate their commission.
Highly competitive keywords like "Health Insurance Quotes"
with high bids are the most popular targets and you can be one of
those victims.
Dedicated Search Engine Optimisation companies have their own trackers
which monitors clicks on their customer sites. With IP tracking
they can differentiate between unique and repeatative visitos. They
have also build their own toolsets based on google analytics results
which is another genuine source of lead monitoring. Their are many
such tricks of the trade which search engine optimisation experts
practice. Thus to get the maximum PPC benefits it is advisable to
hire an SEO Company than making an account directly with the PPC
search engines. PPC is effective as a start up solution to get instant
traffic but not as a long term goal.
- By Rajib Menon
- About the Author : The author is one of the founding members
of Dassnagar Infosystems, Which is one of the leading Web
Design India Company specializing in helping their clients to
build online business in cost effective manner. The company is lead
by experienced Internet consultants, computer scientists and management
professionals.
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